with Joel Ross, Founder of Universal Electric (moderated by Ann Dugan)
Joel Ross chronicles the life of a family and their business that spanned into the fourth generation. From the Allegheny Mountains to Silicon Valley, the Ross’s electrical enterprise grew out of a Pittsburgh Mom-and-Pop shop into a phenomenally successful multinational corporation. Against shirtsleeve-to-shirtsleeve odds, the Rosses thrived with a powerful moral compass and matriarchal—not just patriarchal—spirit.