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Marketing Your Business in a Digital World

Digital Marketing Strategies for Small Business Owners presented in partnership with Chase
Community Power to Prosper Alumni Association Event

Running a business today means more than having a great product or service.

Today’s customers expect businesses to have a strong digital presence. Whether they’re searching online, browsing social media, or reading customer reviews, your marketing plays a critical role in how customers discover, trust, and choose your business.

Join us for this practical session designed to help small business owners strengthen their marketing efforts and better connect with customers in today’s digital world.

WHAT YOU’LL LEARN:

✔ Digital marketing fundamentals for small businesses

✔ Building your brand and online presence

✔ Understanding digital marketing channels

✔ Connecting with current and prospective customers

✔ Creating a marketing strategy that supports your business goals

✔ Practical tools and resources to strengthen your marketing efforts

WHY THIS MATTERS:

A strong marketing strategy helps businesses increase visibility, attract new customers, and build lasting relationships. Understanding today’s digital marketing landscape enables business owners to make informed decisions, maximize limited marketing resources, and position their businesses for long-term success.

Learn practical marketing strategies and foundational tools that can help you grow your business and expand your reach in today’s digital marketplace.

August 25, 2026
4:00 pm - 6:00 pm
University of Pittsburgh Community Engagement Center
622 North Homewood Avenue Pittsburgh, PA 15208
RSVP

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