A Digital Dream Becomes Reality
Kiara Carrasquilla, founder of Haute Media Co., built her company out of a deep love for the digital age and a natural gift for creative content. With a strong background in campaign development, audience engagement, and brand growth, Kiara launched Haute Media Co. to help entrepreneurs transform their brands into powerful digital success stories. Her results-driven approach includes innovative social media strategies, content creation, and influencer marketing—all while treating social media as the thread that ties everything together.
Determined to start strong, Kiara reached out to the University of Pittsburgh Small Business Development Center (SBDC), where she began working with consultant Dr. Eric Swift to refine her marketing plan and lay the groundwork for sustainable business growth.
Turning Strategy into Success
Although highly experienced in creative execution, Kiara sought expert guidance on aligning her business goals with a structured go-to-market strategy. Through regular consulting sessions with Dr. Swift, she developed a targeted marketing plan, gained clarity on her service offerings, and implemented best practices to attract and retain ideal clients. The Pitt SBDC also provided foundational business management support to help Kiara confidently navigate the early stages of business ownership.
Early Clients and Momentum
Since working with the Pitt SBDC, Kiara has already secured three initial clients and has begun building an impressive portfolio that reflects her bold, high-touch style. Her brand continues to grow in visibility and reputation, thanks in part to the strong marketing and business framework developed in partnership with the SBDC.
“Working with the Pitt SBDC gave me the structure and guidance to elevate my business strategy and focus on growing my business,” Kiara shared. “Eric’s expertise with small businesses has helped me narrow down the paths for growth, build strategic plans, and see results. The Pitt SBDC is the most helpful resource I’ve worked with. I will always recommend the Pitt SBDC to all small business owners.”
What’s Next for Haute Media Co.
With a powerful digital vision, a growing client base, and expert support from the Pitt SBDC, Haute Media Co. is well-positioned to scale. Kiara is excited for what the future holds at Haute Media Co., and is looking forward to offering more services, enhancing her marketing position, and hiring employees. Haute Media Co.’s journey shows what happens when creativity meets strategy, and the Pitt SBDC is proud to support Kiara as she helps other brands shine online.
