A hands-on marketing workshop for small business owners and entrepreneurs ready to build smarter strategies, show up with confidence, and grow their impact in diverse markets.
Whether you’re just starting to think about marketing or looking to sharpen your approach, this event brings together experienced business leaders, marketing professionals, and community organizations to give you practical, real-world tools you can use immediately. Expect honest conversation, cultural insight, and strategies built for businesses like yours.
The Tuskegee Airmen Museum at Hosanna House will remain open during to allow participants the opportunity to tour the exhibit.
What you’ll walk away with:
- A clear framework for building a practical, budget-conscious marketing plan
- Strategies for positioning yourself as the trusted face of your brand
- Cultural insights for connecting authentically with diverse audiences
- Real-world tactics from business leaders across industries
- Peer connections and an open Q&A with our panel
Event agenda
Session 1: Marketing plan foundations
Presented by University of Pittsburgh SBDC
- Core components of a practical marketing plan
- Budget-conscious strategies for small businesses
- Common mistakes to avoid
- Aligning your marketing with your business goals
Session 2: Marketing yourself & building public trust
Presented by PMAHCC
- Personal branding for business leaders
- Visibility as credibility — why showing up matters
- Building community trust over time
- Positioning yourself as the face of your brand
Session 3: Panel discussion: “Marketing that works in the real world”
Featuring voices from across Pittsburgh’s business community
- How marketing elevated their organizations
- Cultural nuance in messaging and outreach
- Digital vs. traditional channels — what actually works
- Low-cost, high-impact tactics
- Lessons learned + open audience Q&A
SPONSORS:
Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U.S. Small Business Administration, and through support from the University of Pittsburgh. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling (412) 648-1542. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.